Move.ru and MarketCall.ru Give Seminar at “Real Estate With Leaders” at CHA

On March 18, the real estate platform Move.ru and the PPC system MarketCall.ru offered e a workshop at the exhibition “Real Estate With Leaders.” 

Alexey Shmonov, CEO of Move.ru, gave a talk called “Can We Use Calls to Measure Ad Campaign Performance?” He described the Move.ru platform’s experience and the methods they use to measure the performance of ad campaigns. 

Shmonov explained that evaluating your campaign is only effective when you know how to analyze your calls: “You need to know where the call came from, how many movements a person made to place a call, whether it’s primary or secondary, whether it’s a target or not, and whether there was cheating involved. Tracking and analyzing calls allows you to obtain reliable information to estimate the performance of your ad campaign.”

Alexander Duzhnikov, Commercial Director of MarketCall.ru, took the stage next, with a speech called “Call Anti-Fraud Systems: Case Studies.” Duzhnikov spoke about the advantages of using MarketCall.ru, and explained the methods used by MarketCall to detect fraudulent calls, supported with real-life cases studies. He also discussed MarketCall features and how to use them. According to Duzhnikov, fighting fraudulent calls is simple for those with access to the right tools.

The workshop brought together real estate developers and advertisers interested in increasing sales conversions from their ad campaigns and collecting accurate data to measure their performance. The audience took advantage of the opportunity to ask a lot of questions, and left positive feedback after the event. 

This year, the 34th annual “Real Estate with Leaders” exhibit attracted more than 400,000 prospective customers and industry experts. With over 50 business events, workshops, conferences, and master classes, this event is not only an excellent forum for showing off your company and making deals, but has also become a place to find friends and partners, share experience, and tap into new opportunities.

ABOUT MOVE.RU

Move.ru is a valuable resource and information platform for real estate industry market players, including developers and anyone else involved in real estate transactions. Move.ru has a vast selection of offerings, from low-budget properties to luxury housing and country lots. The platform has a large customer base, and has placed ads for nearly every real estate developer in the city. 

ABOUT MARKETCALL.RU

MarketCall is the first Russian affiliate program based on the Pay Per Call (PPC) model. PPC is becoming increasingly popular in both Europe and America, and is an innovative product in the Russian market. This unique online marketing tool empowers merchants to attract more quality calls from potential customers.

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