Marketcall.ru Takes Part in CPA Life

On April 21 in St. Petersburg, affiliate system MarketCall.ru joined the online marketing conference CPA Life.

In a speech called “Pay Per Call: Alternative to Context Advertising,” Alexander Duzhnikov, Commercial Director of MarketCall.ru, discussed the innovative Russian marketing tool.

Duzhnikov contrasted Pay Per Call and context advertising, identifying their similarities (payment per click/call, anti-fraud systems, freezing of offers in the case of a zero balance, optional settings for advertising materials, etc.) and key differences (conversion rate, competition among merchants, process automation, etc.)

Duzhnikov described MarketCall features and the high performance of the system, and also gave a step-by-step explanation of how to use the MarketCall system, including how to identify a target call, and the benefits that merchants can expect. He also touched on some anti-fraud methods, without providing details that would allow dishonest affiliates to bypass them, and analyzed some real-world case studies for the audience. 

Wrapping up his speech, Duzhnikov shared the results that MarketCall has delivered for its users, and described future prospects for the system. “Our goal is to make MarketCall available in English, German, and Spanish and work with offers from the USA, Europe, and Latin America,” he said. 

MarketCall is the first Russian affiliate program based on a Pay Per Call (PPC) system. PPC is an innovative product for the Russian market, and is becoming increasingly popular in both Europe and America. MarketCall enables affiliates (webmasters) to place ads on their online platforms and earn payments for calls from prospective customers. Merchants can use the system to attract an additional steady flow of incoming calls from interested clients. 

CPA Life is a major affiliate marketing and traffic monetization conference. This year’s event attracted more than 2,000 participants. For leaders in the online advertising industry, CPA Life has become an essential opportunity to learn about cutting-edge marketing technologies, build long-lasting business relationships, and find new partners.