Marketcall.ru Presents Anti-Cases at Anti-Conference

On June 30, Kiev hosted the 2nd CPA Anti-Conference, where affiliates discussed the projects that resulted in losses, instead of generating profits.

It’s wouldn’t be an exaggeration to say that the anti-conference is the most exciting event in CPA market. Audience are eager to hear real-life cases on mistakes companies make.   

MarketCall.ru Co-Founder and CCO Alexander Duzhnikov shared five cases that costed A3F Group insignificant sums of money. Luckily, company professionals managed to detect faults in advertising campaigns and remove them. 

One of the most interesting cases involved a new query expansion feature by Yandex. This is when the company lost the most money. “Our tip is to disable automated expansion. The tool still needs improving and makes you lose traffic instead of boosting it,” stated Alexander.