MarketCall.ru Participates in Real Estate Fair in St. Petersburg

St. Petersburg welcomed the 34th Real Estate Fair. Alexey Shmonov, CEO of real estate portal Move.su, and Alexander Duzhnikov, CCO of MarketCall.ru affiliate program, held a shared master class “New Tools to Enhance Your Online Advertising Campaigns.”

Alexander Duzhnikov revealed the findings of anti-fraud audit and the procedure to detect fraud calls used by MarketCall.ru:

• exporting data from call tracking systems;

• checking whether a phone number is in the base;

• checking similarity of phone numbers;

• analyzing statistical characteristics.  

 “After analyzing over 11,000 calls, we developed our own fraud detection algorithms that deliver 100% results,” says Alexander.  

Listed below are the methods used to detect fraud calls:

•  call tapping;

•  calling back;

•  call pinging;

•  quality service asking callers intentionally wrong questions;

•  checking phone numbers on the Internet;

•  ratio of mobile operators;

•  checking conversation scripts. 

MarketCall is the first affiliate marketing program in Russia to use Pay Per Call model. Already popular in the Western countries, this innovative project is going to take the Russian market by storm. MarketCall affiliates use their platforms to place ads and get paid for calls from potential clients. Merchants get a consistent flow of incoming calls from interested clients. A merchant is the one who names the price they’re ready to pay per call.

With over 300 participants and 30,000 visitors, Real Estate Fair 2017 is the largest real estate & construction expo in Russia. It occupies the area of 8,000 sq. meters.