MarketCall.ru Commercial Director at Promotion 2.0 Online Conference

At the Promotion 2.0 online conference held on April 26, MarketCall.ru Commercial Director Alexander Duzhnikov, MarketCall.ru Commercial Director, spoke on the topic “New Global Trends in Pay Per Call Affiliate Marketing Systems.”

The conference attracted top global experts in online marketing to share their personal experiences and discuss innovations in the online marketing industry with several thousand online attendees. The conference was an excellent networking and idea-generation opportunity.

Duzhnikov offered an interesting speech on affiliate marketing trends and Pay Per Call networks in general, and the MarketCall system in particular. 

Russia is among the countries with the lowest rates of CPA network users, at only 0.34%, while the USA tops the list at 69.18%. Pay Per Call networks are a growing global trend for both traditional and affiliate marketing, empowering merchants to attract high quality client calls and giving affiliates the opportunity to profit from the audiences they have developed. In Russia, Pay Per Call marketing is growing in the real estate, transport, insurance, finance, medicine and fitness industries. MarketCall not only pioneered PPC in the Russian market, but remains an industry leader.

Duzhnikov shared multiple ways to use MarketCall, including assigning unique phone numbers to affiliates, replacing phone numbers on a merchant’s website, and using a click-to-call widget. He also presented a step-by-step guide to working with the system, from registration all the way through to attracting new calls. 

MarketCall offers multiple benefits for merchants, including a fixed price per call, a vast media presence, transparent statistics, filter settings, a single source portal for clients and payments, and an option to listen in on any call. 

Comparing MarketCall with context advertising, Duzhnikov identified both similarities and differences. He described the main tools used by affiliates to attract new clients, including landings, TIBs, banners, XML feeds, and websites with a call-tracking feature. He also discussed tools for attracting calls, including context advertising, social media advertising, SMM, SEO, message boards, and classifieds. 

Duzhnikov talked about the several dozen anti-fraud methods MarketCall applies, including listening to calls, pinging phone numbers, detecting calls from the same or similar numbers, tracking conversation scripts, returning calls, and many more. 

In conclusion, Duzhnikov finally examined real-world examples of working with the system, as well as performance results from the previous six months. MarketCall.ru currently brings together more than 10,000 affiliates and more than 50 offers. With 50,000 calls completed, 99% fraudulent call detection, and several thousand hours of conversations, we are proud of our accomplishments.

MarketCall is the first Russian affiliate program based on a Pay Per Call (PPC) system. PPC is an innovative product for the Russian market, and is becoming increasingly popular in both Europe and America. MarketCall enables affiliates (webmasters) to place ads on their online platforms and earn payments for calls from prospective customers. Merchants can use the system to attract an additional steady flow of incoming calls from interested clients. 

Promotion 2.0 is a major online conference where participants learn from online marketing leaders and speakers forge long-lasting relationships with new partners and clients.