MarketCall.ru and Move.ru Take Part in Real Estate Fair in St. Petersburg

From April 1-3, a Real Estate Fair was held at the ExpoForum exhibition hall in St. Petersburg. MarketCall.ru and Move.ru presented a joint master class on working with calls. 

The master class began with a talk by Yuri Yuriev, a leading marketing expert at Move.ru, on an essential subject: “Can We Use Calls to Measure Ad Campaign Performance?” Next, Alexander Duzhnikov, Commercial Director of MarketCall.ru, gave a speech called “Call Anti-Fraud: Experience and Case Studies.”

Yuriev explained how to monitor the progress of ad campaigns by using call metrics. He described the methods used by Move.ru to quantify their ad campaigns and clients. He also offered advice on how to make sure that call-based measurements are accurate and reliable. 

“You need to know where the call came from, whether it’s primary or secondary, target or not, fraud or real,” the expert shared. 

Duzhnikov then took the stage to explain how to avoid fraudulent calls. He offered a useful speech on MarketCall.ru’s features, his personal experiences detecting fraudulent calls, and methods to identify fraudulent calls. Duzhnikov also described the benefits of the MarketCall.ru system, which offers expertise in robust and highly effective anti-fraud methods. As evidence for the system’s effectiveness, he shared an analysis of several case studies.

The key takeaway of the master class was that correct analysis of ad campaign performance requires analysis of each individual call, in order to filter out all fraudulent and non-target calls that might skew the metrics. 

MarketCall is the first Russian affiliate program based on the Pay Per Call (PPC) model. PPC is becoming increasingly popular in both Europe and America, and is an innovative product in the Russian market. This unique online marketing tool empowers merchants to attract more quality calls from potential customers.  

The Real Estate Fair has been held in St. Petersburg for 15 years. For three days, this event is a platform for as many as 30,000 visitors and 300 exhibitors to study supply and demand and make win-win deals.