MarketCall.Ru and Move.Ru Hold Shared Master Class at Real Estate Fair in St. Petersburg

On October 28-30, Real Estate Fair in St. Petersburg brought together the leading developers, advertising agencies, and real estate agencies. For 3 days, the exhibition featured stands by 300 companies and over 70 events, including an informative and useful master class from MarketCall.Ru and Move.Ru.

Real Estate Fair in St. Petersburg is the most anticipated event for hundreds of developers and other players of the real estate market. Traditionally held at “Expoforum” exhibition center, the Fair occupies the area of 11,000 square meters. This year, the event welcomed 30,000 visitors that examined offers from expo participants and learned plenty of useful information. For MarketCall.ru affiliates working in real estate industry, Real Estate Fair was a must to attend.

At MarketCall stand, our managers were happy to give visitors the insight into MarketCall.ru system. Aiming to boost their profits, developers and real estate agencies got very interested in the PPC affiliate program that allows to optimize advertising costs and only pay for calls from potential clients.   

Business program at Real Estate Fair featured dozens of seminars, master classes, and round tables.  On the opening day, the Fair hosted a so-called Runet Real Estate Internet Friday with a series of B2B events, including a master class “How to boost traffic by 420%? Real cases of how to incorporate email strategies into your advertising campaigns” by MarketCall. Ru and Move. Ru. The master class brought together multiple developers, advertising agencies, and real estate agencies.

In his report “Unconventional methods to attract clients”, MarketCall Co-Founder and CCO Alexander Duzhnikov addressed a very important problem of so-called lost calls. The speaker suggested several ways to solve this problem, including an online broker to recover lost calls.

“Lost calls are a common problem for any call center. However, the problem has grown big enough to require action. In the current economic situation, losing up to 40% of incoming calls is a luxury one can’t afford. Concerned with this serious problem, we developed several solutions that proved effective,” said Alexander Duzhnikov.

MarketCall.Ru is the first affiliate program to use PPC (Pay Per Call) model in Russia’s real estate market. Over just one year, we managed to gain recognition of the leading developers in the country. By only paying for qualified calls, merchants can cut their advertising costs. MarketCall.Ru and Move.Ru are a part of A3F Group. 

Held in St. Petersburg for over 15 years now, Real Estate Fair is Russia’s largest real estate exhibition. A milestone event for all market players, it welcomes a large number of participants and visitors. The name has grown popular all over the country, and is now used by about twenty regional exhibitions.