Alexander Duzhnikov Speaks at RIF+KIB 2017

On April 19, MarketCall.ru Co-Founder and CCO Alexander Duzhnikov spoke on the panel CPA-PRO at RIF+KIB 2017, the major Runet conference. In his speech, he focused on calls – this year’s major online marketing trend.

CPA-PRO panel brought together the key affiliate marketing players, who shared their experience and successful cases. Furthermore, they educated the audience on the new tools and technologies, effective traffic sources, ways to increase landing page conversion, and many more.  

Alexander Duzhnikov reported on the topic “Calls: Major Marketing Trend 2017. PPC Affiliate Networks.”   The audience got the insight into the main aspects of using PPC affiliate networks. PPC system has proven the most effective in such industries as real estate, cars, medicine, legal and consulting services. “Major benefits from PPC networks include wide outreach, pay for target calls only, fixed price for calls, and integrated anti-fraud and analytics systems,” said the speaker.

Key methods to generate target calls by using Marketcall.ru system:

• landing page traffic;

• ad boards and portals;

• teaser ads;

• social media;

• various combinations involving BMS (Broker Management System) 

Alexander went into detail on the anti-fraud system used by MarketCall.ru and how to detect fraud calls. “Nowadays, the problem of fraud raises multiple concerns. Effective ways to fight fraud are one of the major benefits our system can offer,” stated Alexander.

To download the presentation, click here. 

About MarketCall.ru

MarketCall is the first affiliate marketing program in Russia to use Pay Per Call model. Already popular in the Western countries, this innovative project is going to take the Russian market by storm. MarketCall affiliates use their platforms to place ads and get paid for calls from potential clients. Merchants get a consistent flow of incoming calls from interested clients.

RIF+KIB is a milestone event for both online industry and related high-tech industries. Exploring multiple sub-formats and concepts, the Forum involves thousands of participants, experts, and other industry players.