Alexander Duzhnikov Speaks at CPA Life 2017

On April 12, St. Petersburg hosted CPA LIFE 2017, the largest CPA and online marketing conference in Russia and Eastern Europe.  Affiliate program Marketcall.ru sponsored the event for the second time.

Alexander Duzhnikov, Co-founder and CCO of MarketCall.ru, delivered a report “Pay Per Call in Elite Real Estate (Facebook + BMS).” Alexander presented a similar case on the last conference. However, this time net profit from using a Facebook and BMS combination reached almost 1,500,000 rubles over 3 months. 

To download the presentation, click here. 

Broker Management System is an innovative solution by Marketcall.ru which allows to convert leads into calls and recover lost calls.  

Alexander explained how to use Broker Management System in combination with Facebook. “The algorithm is very easy to use: 

•Choose an offer;

•Create video materials for the offer;

•Launch advertising campaigns on Facebook;

•Schedule requests import to Google Docs via API;

•BMS calls a client to find out whether they’re interested in the offer;

•If the client is interested, the call is redirected to the merchant.” 

At the end of his presentation, Alexander made a few conclusions. First, any tool to boost conversion can be also used to attract new clients. Second, you can attract calls by buying both clicks and leads. Third, using uncommon methods results in higher ROI due to lower competition. And finally, once you’ve detected an effective combination, you need to scale it up immediately.